Social Media Management
Your social media accounts are an extension of your association and are often the busiest channels for regular and immediate communications with your members.
Posting the right content on the right platform can keep your members informed, heighten your visibility and increase engagement.
Our social media experts can undertake a full audit of your social media platforms to identify a focused and successful posting strategy; create relevant and professional content, and even interact across your platforms to increase your social presence.
Association Plus Social Media Management services can be priced on a bespoke or ad-hoc basis. Social media management is also included in our Digital Marketing Management packages.
Creating conversation is key, and we will work with you to determine current trends, streams and members that would be most effective at creating engaging content. Working to an agreed content calendar, and by tagging certain members and organisations we will help you build meaningful followers of true value to your organisation.
Using a combination of scheduled posts and interactive ‘live’ events, we would work to create a significant uplift in engagement and followers across all major channels.
Association Plus work with many associations on creating engaging and highly effective Instagram feeds, stories and reels. Working with our graphic design team and video editing suite, we can help you to produce multimedia campaigns that entice and excite a new generation of social media users. Where appropriate we will advise and facilitate paid and promotional elements, with extensive experience working with influencers and partner organisations to promote your offering.
Already using Facebook but unsure how to get more from it? Our team will help you optimise your Facebook profile for success. From customising your Insights to get the data that matters to your association through to using Facebook Live, Stories and Groups, this multi-faceted channel is so often underused and overlooked. Where necessary we can get your Facebook Pixel up and running to enable remarketing opportunities and stronger user profiling.
LinkedIn will be a strong channel for extended content, and we will provide full support to stakeholders in sharing and commenting on content pieces to maximise the reach of content. Our content team will tailor news and blog items to meet the needs of this growing channel, in line with activity on other platforms. LinkedIn will enable us to break down sections of reports to provide a snapshot and teaser content of some of the work undertaken by your association. It will also allow us to further celebrate members’ achievements, report on industry news and stakeholder activity. We can also help you to encourage your members to share content with their networks.
Our social media team will help you hit the sweet spot on Twitter by testing and implementing an appropriate frequency of posting determined by rising engagement rates. One of the keys to success on Twitter is to listen, engage and respond, creating strong and meaningful dialogue with people within the industry, other associations and your followers. From algorithm-busting live posting through to scheduled announcements, our team can help you get the most from you Twitter feed.
Social media strategy and delivery
An integrated approach to communications means we always seek to reinforce coverage by coordinating with online and social media channels. CJAM’s team has extensive experience of managing these for clients and creating the correct strategy for its audience.
Online and social media reporting and analytics are available as part of the agency fee. CJAM would suggest the measures in the illustrated reporting format below as a starting point for discussion.
The data would be accompanied by an executive summary providing insights into the learning provided by the statistics.
Paid social and digital advertising
Where paid social budget is available, we will implement a video and static strategy designed to demonstrate not only what your membership organisation can offer, but the benefits of getting involved.