Looking to engage with your members and improve your retention rates?
We offer a range of solutions and outreach strategies to help you better understand your members.
Our team of membership acquisition and retention specialists will liaise with you about your goals.
Whether you are looking to improve your engagement metrics online, or simply wanting to discover new ways to attract new members, our team can work with you on a project by project basis to gather the information and form strategies based on your current data and membership numbers to help your association perform better.
Our highly experienced account managers will help you manage your members’ needs by providing administrative support, reporting and communications. We can provide support during busy periods to save you money on staffing, and we can support your existing team throughout the year with membership drives, renewals, launches and projects.
Building on our experience of working with many membership organisations we have combined research and theory with established methods that we have put into practice to devise a clear and measurable means of assessing and developing your membership engagement protocols and strategies.
Member engagement is about building relationships with your members, adding value to their lives and capturing their attention just often enough to remind them of the role you play in it so there’s never a doubt. The team at Association Plus will help you to identify where value can be added, and provide strategy and tools to help you provide exceptional value and meaningful communications.
For your member engagement strategy to work, planning and review is imperative. Which is why before embarking on member engagement campaigns and strategy, we will work with you to build on improving the data derived from reviewing current activity across all channels, including digital and social platforms, events, seminars, member feedback and retention information.
We will look to identify and improve communication lines between your key stakeholders, council members, trustees and (if you are working with one) representatives.
Working together across all relevant parties will ensure all are invested and in the event that a handover or new employment occurs, all are informed about the goals and targets within the plan.
The Association Plus digital team will help to implement any changes or monitor any analytics packages in line with your plan, at key intervals, working closely with your strategic objectives.
There is no ‘one size fits all’ approach to measuring member engagement, and as such each client’s needs are different. Our bespoke and customised approach to improving member engagement means that our reporting dashboard will represent the metrics key to your association.
Furthermore, the membership sector requires a deeper understanding of the efficacy of an engagement strategy. So, we don’t just look at numbers. We look at actions, behaviour change and qualitative responses to give you the strongest understand of the efficacy of your campaign.