Producing unique and regular and knowledgeable content positions your association as a reputable leader amongst your peers and should form a key part of your organisations marketing plan.
The copywriting team at Association Plus can create on-brand, relevant and unique content for your website, blogs, PR and newsletters; fully optimised for SEO and keywords and written specifically to engage your target audience. We can also create copy for traditional printed publications.
Association Plus content creation services can be priced on a bespoke or ad-hoc basis. Content creation is also included in our Digital Marketing Management packages.
Association Plus has a dedicated in-house copywriting team who can help draft and collate blog content – case studies, lifestyle and industry news. To best publicise the content, we would also suggest that each blog also has multiple posts relating to it on these channels with appropriate images. Work undertaken for each content creation can include, but is not limited to:
- Briefing, assisting and helping to draft content
- Coordinating, scheduling and posting
- Advising on conference call/telephone for an hour with a proposed participant and ongoing liaising with that individual
- Creating a universal brief and content guideline to distribute to invite those interested to participate
- Upload of blog/news item and digital support
The marketing department at Association Plus has proven and extensive expertise in delivering email communications to both members and prospects. We can generate custom marketing lists to raise the profile of the association and its work and deliver scheduled and ad hoc emails to members, with full monthly reporting.
The team will work dynamically to assess the efficacy of subject lines, working within GDPR and best practice principles to minimise the impact of spam filters and insure high open and click rates.
We are proficient in all key email distribution platforms including MailChimp and Dotmailer, with a design function in house to customise and keep email communications visually engaging and on brand.
The PR and marketing expertise at CJAM span decades within the membership sector. Our content and PR team will use a combination of account knowledge and press connections and cutting-edge press distribution software to build and segment custom lists to maximise the impact of press efforts.
Our reporting tools will demonstrate your ROI across all channels, with on and offline reach, estimated value and impact to give you a strong indication of how many people your communications are reaching.