IFSF

After a difficult year for their industry The International Forecourt Standards Forum (IFSF) engaged Association Plus to undertake a complete audit of their online presence.

The Association Plus digital and marketing team, who specialise in membership websites, analysed user experience and acknowledged the need for a stronger digital platform to account for the evolving needs of the sector.

The relaunched platform coincides with a rebranding initiative across the IFSF catalogue of marketing materials and better meets the changing needs of their members, including a faster and more responsive members area to store, manage and display members resources.

With continued increased traffic to the site, the digital team are now confident that those arriving will have a better experience, find the rich and extensive content available and gain a strong understanding of the incredible work the forum do.  All website elements were built with member engagement and SEO at the heart, ensuring that both prospective members and current members enjoy a seamless experience.

The IFSF website is one of multiple membership websites being developed, improved and redesigned this year to keep clients’ most important asset current, competitive and aligned with the requirements of search engines and devices alike.

All websites developed are fully secure, supported and highly cost effective, drawing on Association Plus’s exacting and specialised knowledge of the membership sector.