BSAS

The British Society of Animal Science (BSAS) recognised the need for new and effective ways to target and provide value for younger members. The Association plus team were engaged to manage a campaign to coincide with Freshers Week, the first opportunity to reach the newest recruits to their clients’ industry.

The campaign utilised social media and email channels and identified routes to potential new members via their universities and colleges. Tools, information and resources were supplied to these establishments to cascade out to new and current students to further champion the importance of being part of an association and the benefits to career progression and wellbeing.