Association Plus launches festive campaign

Association Plus is set to launch a festive campaign on behalf of the The National Association of Balloon Artists (NABAS). The campaign is part of a series of initiatives to bolster the industry to soften the effects of the COVID-19 pandemic.

The campaign was created by the marketing and graphic design team to span social media, web banners and print assets to encourage consumers to purchase their party equipment and balloons using a NABAS member.

NABAS will supply their members with these customisable assets so that they can personalise them with their company logo and imagery on their own channels. The sophisticated assets emphasise the quality and excellence that buyers can expect from a NABAS member and are part of several initiatives to help the industry continue to recover after the hiatus in trading earlier in the year.

The festive season is extremely important to the balloon and party industry, and with anticipated restrictions on party size numbers and social gatherings, Association Plus has been called upon to help NABAS support its members in increasing sales during this period.  The campaign demonstrates to buyers the added finesse and luxury balloons can add to the occasion, and that this festive season it is more important than ever to indulge in little luxuries to make celebrations even more special.

All assets have been professionally designed by a team of graphic and digital designers and add to a growing and extensive portfolio of digital and print assets available to associations across the UK to help them grow their membership and encourage consumer and business spend.

NABAS will also be provided with full support implementing the campaign across their own social channels, newsletter and website.